Cheap Thrills for Hot Chicks
In my Identity Systems Class, I was tasked with redesigning a local business, and I chose to rebrand Cheap Thrills. I illustrated a chicken wearing boots and created the tagline Cheap Thrills for Hot Chicks because I thought it was a fitting way to describe their shoppers. I altered the typeface to create cowboy boots from the L’s. I continued to develop this brand identity by creating a clothing mailer, business card, clothing tag, and a tote bag.
